SERVICE
Since our launch in 2002, mct has used its Experience Design approach to help companies solve a variety of problems, from organizational and human resource needs, to business development issues and CX improvements.
Through our activities to date, the scope of our work has expanded beyond the design of products and UIs, to include the design of entire business plans, including customer experience (CX) and the services provided, exploring issues and prototyping in the development of those plans, and even the design of organizational structure itself and the human resources to drive business forward in the long term.
Furthermore, we can support your business by designing international initiatives such as employee education and organizational development in conjunction with external-facing activities such as product development, business development, and strategic planning.
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Our Style & Values
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Experience Design
The concept of Experience Design is central to all of our services. We design experiences that lead to changes in stakeholder awareness and behavior. It is an approach to designing better user experiences.
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Playful
For people to feel a sense of fulfillment in their work and an attachment to their colleagues and the organization, it's important that you can find enjoyment in what you do and become absorbed with your work. This is the essence of what it means to be playful, and it's something we aim for in all of our projects.
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Science & Technology
We continually gain technical know-how from the variety of projects we handle. Additionally, we conduct ongoing research and development of our service menus to incorporate the leading methodologies from Japan and abroad. This is based on the idea that our methods should be a replicable science.
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Remote-first
mct has adopted a "remote-first" approach, developing a working style centered around working remotely. This doesn't mean that in-person activities are neglected, but rather they are valued as important opportunities to help remote teams function.
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Employee experience ⇄ Customer experience
Employee experience and customer experience are deeply related. As employee experience improves, customer experience also improves. Additionally, efforts to improve customer experience help create a sense of fulfillment for employees, leading to improved employee experience. Our strength is being able to provide internal support in conjunction with external activities.
Service Approaches
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Orgnizational Design
Organizational design provides powerful support to resolve internal issues critical to achieve sustainable growth. Using data analysis and design thinking to design solutions tailored to the needs of each client, we help organizations regain flexibility, facilitate communication between units, and resolve inefficient business processes to nurture more resilient , efficient organizations.
|Vision Making|Design Thinking Training|Facilitation Training|Team Building Workshop|
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CX Design
Providing excellent CX has become a major factor in the growth of business. Our CX Design provides comprehensive support for improving CX in six key areas: defining a CX vision, acquiring customer insights, designing CX actions, CX measurement, establishing CX management system, and fostering a CX culture. We help you design and deliver a better CX that optimizes customer touchpoints over the long term.
|CX Visioning Workshop|CX Measures Ideation Workshop|CX Governenace Principles/Rules Development|CX Training|
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Design Insight
Many companies tend to overlook the real needs and motivations of their customers, which can easily lead to their products and services failing to resonate in the market. mct uses the latest methods to uncover hidden insights, reveal the pschology of customers, and clarify why products and services are not being used, thereby supporting the development and improvement of your offerings.
|Extracting Insights for Behavior Change|Extracting Insights Around Structure of Consciousness|
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Business Design
When coming up with a new business idea, we often run into a number of doubts… "I have an interesting idea, but I'm not sure if I should pursue it," "I don't have enough people or know-how to research user needs," "I have a direction, but I just don't know how to start." We help business development teams address these kinds of problems by working together with methods for exploring opportunities, developing ideas, testing hypotheses, and getting the business off the ground.
|Opportunity Exploration & Verification of Initial Hypotheses|Evaluation & Revision of Solution Proposals|Medium & Long-Term Support|
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Global Growth
When expanding business into foregin markets, it is important to have branding, product development, and CX that are all tailored to the local culture and market conditions. mct is able to conduct research in any country or region in the world. We will extract insights, place within their context, and align with the market needs of each client. Based on this, we support optimized branding, product development, and CX towards successful business expansion.
|Overseas Branding|Concept & Product Development for Overseas Markets|Overseas CX Design|
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Futures Design
In an increasingly uncertain future, how might business and market environments change several decades from now, and how should you prepare for it? These are the kinds of big questions that business leaders are confronting daily. mct collects and analyzes signals and trends to explore possible scenarios and provide foresight to companies developing future business strategies.
|Signals Workshop|Understanding & Defining Trends|Future Scenarios Speculation|Backcasting (Roadmap Development)|
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Sustainable Management
In the course of business activities, sustainability initiatives are becoming a key part of corporate social responsibility. In order to realize sustianable social environment, behavioral change design is a critical component at the individual and organizational level. mct works with companies to pursue such sustainability, and holds workshops with various stakeholders to develop products, services, and branding that support these efforts.
|Product Journey Development|Field Research|Behavior Change Design|Sustainable Branding Design|
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