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About Us

株式会社mctについて

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Our Philosophy

Unique Works
By Ordinary People

We believe distinctive ideas come from a combination of curiosity, diverse perspectives, creativity and rigorous methods — not from waiting for a flash of genius.

At mct, we use proven research and design methods to uncover fresh insights, challenge assumptions and turn them into ideas that create value. We work closely with our clients throughout the process, combining our expertise with theirs to create work that is both distinctive and grounded in reality.

Great work requires the right people, the right methods and the willingness to explore what others haven't. 

Culture Code

This is the culture code of mct.
Every day, we seek to infuse these values into our daily work.

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Spark
Excitement

We're enthusiastic about the work that we do. We care about creating wow and amazement, and we want to get that feeling across to our customers and partners too.

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Nurture
Relationships

It takes time and effort to unite as an effective team. We build connections with our colleagues every day - not just in meetings, but also through friendly, light-hearted chit-chat.

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Combine
Our Strengths

We welcome people with diverse backgrounds as teammates, both from inside and outside the company. The fusion of different values and ideas is what makes us a more powerful team.

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Go For It!

We take the initiative without fear of failure. Sometimes you have to try an idea to know how it will turn out. Every challenge is an opportunity for us to grow, whether we succeed or not.

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Share
Knowledge

We share everything that we learn from our projects with the team so that it can be used in future work. We don't keep insights to ourselves, we turn them into assets for everyone.

Partnership

Miro

Collaborating with Miro to drive organizational transformation in the AI era

mct is a solution partner of Miro. Together, we help organizations adapt to the AI era by harnessing Miro and AI to unlock collective intelligence, develop new ways of working, and build the capabilities people need to thrive. Through co-creation, we support organizations in turning new technologies into meaningful changes in how people work, collaborate and innovate. 

NTT DATA

Strengthening digital CX through our alliance with NTT DATA

mct has a capital and business alliance with NTT DATA, combining our expertise in insight research and organizational development with NTT DATA's design consulting capabilities and digital technologies. Together, we help organizations create better customer and employee experiences while accelerating digital transformation and business growth.

Qualtrics

Supporting CX measurement and improvement with Qualtrics

mct has entered into an alliance partnership with Qualtrics. For companies looking to turn CX measurement into tangible improvements, we combine Qualtrics’ XM (Experience Management) platform and quantitative CX measurement capabilities with mct’s expertise in qualitative research, planning and CX improvement.
Together, we support organizations across the journey from measuring CX to identifying opportunities and putting improvements into practice — helping turn customer insight into action and better experiences.

Company Profile

Company Name mct Inc.
Location

Tokyo Office
150-0001
Daiwa Jingumae Building 1F/2F, 2-4-11 Jingumae, Shibuya-ku, Tokyo, JAPAN
Google MAP

Osaka Office
542-0076
Namba SkyO 17F,5-1-60 Namba, Chuo-ku, Osaka, JAPAN
Google MAP

Service Launch 2002
Executive Leadership

CEO
Hideaki Shirane

COO
Ichiro Tsukada

Director
Jonathan Browne

Executive
Eiko Ikeda、Shiho Ishihara、Takeshi Sato、
Fumihiro Shimono、Shimpei Tsurumori、
Yosuke Fujita、Nobuo Masuda、Akihiro Yonemoto

What We Do

CX Management Consulting
- CX management companion support (ongoing consultation)
- CX vision development / top-management lecture
- CX embedding activities (workshops / training)
- CX measurement to improvement
 
Insight Research Support
- Quantitative / qualitative research
- Depth interviews / ethnography
- ZMET (Zaltman Metaphor Elicitation Technique)
- Behavior change analysis (COM-B)
- Global research
- Future insight (Future Signals / Futures Design)
- Sci-Fi prototyping / backcasting
- AI persona (Synthetic Users) development
 
CX (Customer Experience) Design Support
- Customer journey design / CX design
- CX-driven product and service development
- New business / new service development
- Opportunity exploration for the climate-change era
- Headless CMS development
 
Organizational Development / Internal Branding Support
- Internal branding / culture design
- EX (employee experience) design
- Internal community / internal collaboration design
- Management training / leader development
- AI Enabler Program (embedding AI use across the organization)