Member

Experience Designer

米本 明弘

Akihiro Yonemoto

Akihiro leads Experience Design initiatives that drive organizational transformation, talent development, and CX/EX improvement. He works closely with clients to create new value through collaboration and human-centered approaches.

Experience Designer

池田 映子

Eiko Ikeda

Eiko specializes in CX design, design research, and organizational design. She helps organizations build stronger customer relationships by uncovering the motivations behind people's thoughts and behaviors. She has worked across food, pharmaceutical, and home equipment industries and is a certified ZMET Interview Moderator.

Design Strategist

下野 史弘

Fumihiro Shimono

Fumihiro is a Design Strategist specializing in digital transformation, CX design, and new business development, particularly in healthcare and pharmaceutical sectors. He combines design thinking with insight analysis to uncover unmet needs, design digital experiences, and drive organizational transformation.

CXO/Experience Designer

白根 英昭

Hideaki Shirane

Since 2002, Hideaki has led innovation, CX, and organizational development projects grounded in human-centered design. He is the author of ​​The Easiest Textbook on CX Management (Sanno University Press).

COO/Innovation Consultant

塚田 一郎

Ichiro Tsukada

Ichiro has been a consultant since the founding of mct. He supports product development and communication design projects across industries including pharmaceutical, healthcare, nursing care, home appliances, and consumer goods.

Director / CX Management Consulting Leader

ジョナサン・ブラウン

Jonathan Browne

Since 2006, Jonathan has helped companies worldwide transform customer experience through CX strategy, Voice of the Customer programs, CX measurement, and customer journey mapping.

Experience Designer

増田 伸生

Nobuo Masuda

Nobuo qualified as a licensed ZMET practitioner in 2009 and has since led CX projects across the food, automotive, and pharmaceutical industries. Drawing on deep customer insight, he helps organizations understand customer motivations and create meaningful experiences.

Experience Designer

石原 志保

Shiho Ishihara

Shiho joined mct in 2007 and specializes in design research, idea development, and Futures Design. She helps organizations create meaningful experiences that improve people's lives through innovative approaches and deep customer insight.

Design Strategist

鶴森 晋平

Shimpei Tsurumori

Shimpei leads projects spanning customer research, vision development, strategy, service design, CX improvement, and UX design. Drawing on design research as a foundation, he works closely with clients to turn ideas into practical solutions and lasting change.

Strategist

佐藤 武史

Takeshi Sato

For more than twenty years, Takeshi has led hundreds of design research and CX projects. Drawing on expertise in human behavior, biology, and psychology, he helps organizations make better decisions by combining qualitative and quantitative insights. Today, he leads organization-wide transformation initiatives through vision development and internal engagement.

Project Designer/Consultant

藤田 洋輔

Yosuke Fujita

As a member of Daishinsha's CRM Department, Yosuke worked with clients in the financial services, apparel, and semiconductor industries. He transferred to mct in 2007, where he supports clients across various sectors, including automotive, consumer electronics, food and beverages, life sciences, and systems integration.

CX Researcher

オーディナリー&ピープル

Ordinary & People

As members of the mct CX laboratory, Dr. Ordinary, (a CX expert) and People (his assistant) host the podcast "Atsumare! CX Kenkyushitsu" (Gather Round! CX Lab). ​https://mctinc.jp/podcast/cxm-lab/atsumare/