2025.11.25
◆Author Profile
Dr. Hideyuki Takizawa, M.D., MMSc., Ph.D.
Board-Certified Internal Medicine | Digital Health Advisor | PX & DEI Advocate
Dr. Hideyuki Takizawa is a Tokyo-based medical physician specializing in internal medicine, with extensive clinical and academic experience in Japan, the United States, and Singapore. His areas of expertise include diabetes, gastrointestinal cancers, and inflammatory bowel disease (IBD). He has served at globally renowned institutions such as The University of Tokyo Hospital, Massachusetts General Hospital (USA), and Mount Elizabeth Hospital (Singapore).
In recent years, Dr. Takizawa has dedicated himself to promoting Patient Centricity and enhancing the Patient Experience (PX), while also championing Diversity, Equity, and Inclusion (DEI) within healthcare. He works closely with hospitals, pharmaceutical companies, and health-tech startups, providing strategic consulting to elevate care quality, efficiency, and patient engagement.
As a key facilitator between clinical practice and digital innovation, he also advises on the implementation of the headless CMS platform Contentful and the integration of AI-driven solutions in the healthcare space. Through his collaboration with the Daishinsha Group, Dr. Takizawa supports digital transformation (DX) across hospitals and life science companies, helping them to deliver more personalized, data-informed, and patient-focused care.
Vision and Commitment
Dr. Takizawa’s philosophy is that medicine must be both scientifically grounded and human-centered which is the true value of CX (Patient’s Experience). He continues to contribute to global healthcare by combining advanced diagnostics with compassionate, culturally sensitive care.
Dr. Takizawa mentions the urgency to “Bridging global innovation with local needs – one patient at a time.”
Dr. Takizawa’s philosophy is that medicine must be both scientifically grounded and human-centered which is the true value of CX (Patient’s Experience). He continues to contribute to global healthcare by combining advanced diagnostics with compassionate, culturally sensitive care.
Dr. Takizawa mentions the urgency to “Bridging global innovation with local needs – one patient at a time.”
◆Reference
1）Guidance on PRO (Patient-Reported Outcome) for Clinical Practice
https://www.lifescience.co.jp/pro/article02-1.html
▶Digest version of “Guidance for Using Patient-Reported Outcomes (PROs) in Clinical Practice.”Summarizes key points for introducing PROs (PROMs) in clinical practice in an easy-to-understand way. Provided by a research team funded by the Ministry of Health, Labour and Welfare (MHLW).
2）AMED “Patient and Public Involvement (PPI) Guidebook
https://www.amed.go.jp/ppi/guidebook.html
▶Explains concrete methods for utilizing patients’ voices in healthcare delivery and emphasizes the need to design healthcare experiences that respect diversity.Prepared by the Japan Agency for Medical Research and Development (AMED), this guide summarizes the philosophy and practical approaches of PPI in research and development.
3）WHO “Self-care interventions for health and well-being: Comprehensive guideline (2022)
https://www.lifescience.co.jp/pro/article02-1.html
▶Digest version of “Guidance for Using Patient-Reported Outcomes (PROs) in Clinical Practice.”Summarizes key points for introducing PROs (PROMs) in clinical practice in an easy-to-understand way. Provided by a research team funded by the Ministry of Health, Labour and Welfare (MHLW).
2）AMED “Patient and Public Involvement (PPI) Guidebook
https://www.amed.go.jp/ppi/guidebook.html
▶Explains concrete methods for utilizing patients’ voices in healthcare delivery and emphasizes the need to design healthcare experiences that respect diversity.Prepared by the Japan Agency for Medical Research and Development (AMED), this guide summarizes the philosophy and practical approaches of PPI in research and development.
3）WHO “Self-care interventions for health and well-being: Comprehensive guideline (2022)
Japanese：https://iris.who.int/bitstream/handle/10665/342741/9789240030909-jpn.pdf?sequence=5&isAllowed=y
▶Provides definitions and importance of self-medication, guidelines to improve health literacy, and systematic summaries of definitions, public health interventions, and implementation methods for policymakers.
4）Pharmaceutical Companies’ Transparency Guidelines
▶Provides definitions and importance of self-medication, guidelines to improve health literacy, and systematic summaries of definitions, public health interventions, and implementation methods for policymakers.
4）Pharmaceutical Companies’ Transparency Guidelines
Chugai Pharmaceutical: Guidelines on Transparency in Activities with Healthcare Institutions and Patient Organizations
https://www.chugai-pharm.co.jp/english/sustainability/ethics/transparency/guideline.html
▶Aims to ensure transparency in activities between pharmaceutical companies, healthcare institutions, and patient organizations. Outlines activities, philosophy, and initiatives to enhance transparency.
https://www.chugai-pharm.co.jp/english/sustainability/ethics/transparency/guideline.html
▶Aims to ensure transparency in activities between pharmaceutical companies, healthcare institutions, and patient organizations. Outlines activities, philosophy, and initiatives to enhance transparency.
5）Japan Research Institute (2024)
“Toward Building a Sustainable and High-Quality Healthcare Delivery System”
https://www.jri.co.jp/file/pdf/column/opinion/detail/20240313_kawasaki.pdf
▶Highlights the importance of promoting primary care consultations and addressing issues related to the shortage of medical resources.
6）Qualitative Study on Patients’ Caring Experiences
https://www.jri.co.jp/file/pdf/column/opinion/detail/20240313_kawasaki.pdf
▶Highlights the importance of promoting primary care consultations and addressing issues related to the shortage of medical resources.
6）Qualitative Study on Patients’ Caring Experiences
https://www.jstage.jst.go.jp/article/jjne/15/1/15_20220706/_article/-char/ja?
▶“Patients’ Caring Experience through Engagement with Nurses” (2023, Japanese Journal of Nursing Ethics).Explores how nurses’ individuality, expertise, and trust contribute to patients’ sense of reassurance and caring experience. Suggests the need for organizational skill development as well as individual attitudes.
7）Nomura Research Institute (2021): “Patient-Centered Healthcare and Health Tech Integration
https://www.nri.com/jp/service/industry/healthcare_social/heal.html
▶Discusses the potential of AI, IoT, and apps to innovate customer experience (CX) in patient-centered healthcare.
8）CIOMS (Council for International Organizations of Medical Sciences)
“Report on the Measurement of PROM/PREM in Clinical Settings”
https://cont.o.oo7.jp/51sup39/ciomsPPI.pdf
▶Discusses the use of PROMs/PREMs to visualize medical outcomes and promote transformation among both payers and healthcare institutions.
9）Takeda Pharmaceutical Company Limited (Takeda)
“With Patient: Creating a Better Future for Patients”
https://www.takeda.com/jp/our-impact/serve-the-world/with-patient/
▶Describes initiatives that strengthen patient-centric perspectives, promoting treatment continuation and medication support in collaboration with patients.
10）PwC Japan Healthcare Team (2004–2025) “Patient Support Program (PSP) Services”
https://www.pwc.com/jp/ja/industries/healthcare/hpls-consulting/patient-support-program.html
▶Explains the design of programs supporting treatment adherence and medication compliance, as well as the potential of healthcare DX and data utilization for improving Patient Experience (PX).
11）Singapore – National University Health System (NUHS) (2023) “One Patient, One Care Team” Model
https://www.nuhs.edu.sg/patient-care/patient-care-institutions
▶A comprehensive care model where doctors, nurses, and pharmacists collaborate around the patient, strengthening consistency in CX.
12）USA – Cleveland Clinic (2022): “Patients First: Transforming the Patient Experience“
https://ojin.nursingworld.org/table-of-contents/volume-16-2011/number-2-may-2011/patient-centered-practice-model/
▶An advanced example of CX transformation based on the “Patients First” philosophy, including staff training and patient experience design.
13）Sweden (Europe) – Region Jönköping (2022)
▶“Patients’ Caring Experience through Engagement with Nurses” (2023, Japanese Journal of Nursing Ethics).Explores how nurses’ individuality, expertise, and trust contribute to patients’ sense of reassurance and caring experience. Suggests the need for organizational skill development as well as individual attitudes.
7）Nomura Research Institute (2021): “Patient-Centered Healthcare and Health Tech Integration
https://www.nri.com/jp/service/industry/healthcare_social/heal.html
▶Discusses the potential of AI, IoT, and apps to innovate customer experience (CX) in patient-centered healthcare.
8）CIOMS (Council for International Organizations of Medical Sciences)
“Report on the Measurement of PROM/PREM in Clinical Settings”
https://cont.o.oo7.jp/51sup39/ciomsPPI.pdf
▶Discusses the use of PROMs/PREMs to visualize medical outcomes and promote transformation among both payers and healthcare institutions.
9）Takeda Pharmaceutical Company Limited (Takeda)
“With Patient: Creating a Better Future for Patients”
https://www.takeda.com/jp/our-impact/serve-the-world/with-patient/
▶Describes initiatives that strengthen patient-centric perspectives, promoting treatment continuation and medication support in collaboration with patients.
10）PwC Japan Healthcare Team (2004–2025) “Patient Support Program (PSP) Services”
https://www.pwc.com/jp/ja/industries/healthcare/hpls-consulting/patient-support-program.html
▶Explains the design of programs supporting treatment adherence and medication compliance, as well as the potential of healthcare DX and data utilization for improving Patient Experience (PX).
11）Singapore – National University Health System (NUHS) (2023) “One Patient, One Care Team” Model
https://www.nuhs.edu.sg/patient-care/patient-care-institutions
▶A comprehensive care model where doctors, nurses, and pharmacists collaborate around the patient, strengthening consistency in CX.
12）USA – Cleveland Clinic (2022): “Patients First: Transforming the Patient Experience“
https://ojin.nursingworld.org/table-of-contents/volume-16-2011/number-2-may-2011/patient-centered-practice-model/
▶An advanced example of CX transformation based on the “Patients First” philosophy, including staff training and patient experience design.
13）Sweden (Europe) – Region Jönköping (2022)
“Co-Production with Patients in Healthcare. Swedish Association of Local Authorities and Regions (SALAR)
https://pubmed.ncbi.nlm.nih.gov/34849965
▶A healthcare reform model based on “co-production” with patients. A regionally-driven CX model attracting attention.
https://pubmed.ncbi.nlm.nih.gov/34849965
▶A healthcare reform model based on “co-production” with patients. A regionally-driven CX model attracting attention.
14）Research Report on ICT-based Implementation of PROs
https://mhlw-grants.niph.go.jp/project/161302
▶Organizes challenges and models for ICT-based PROs (ePROs) implementation. A guideline-oriented research report with downloadable PDF.
https://mhlw-grants.niph.go.jp/project/161302
▶Organizes challenges and models for ICT-based PROs (ePROs) implementation. A guideline-oriented research report with downloadable PDF.
15）Comprehensive Research on Patient Participation and Co-Creation (Patient-Centered Healthcare)
https://mhlw-grants.niph.go.jp/project/28033
▶Focuses on building support systems for patients’ active participation in healthcare. Summarizes PMDA initiatives and guidelines for patient involvement in drug and medical device development.
16）Health and Global Policy Institute (HGPI) (2024): “Guide to Patient and Public Involvement in Health Policy Formation
https://hgpi.org/research/ncd-ppi-20240331.html
▶Clarifies how patients and citizens should participate in policymaking, and how authorities should respond. Includes case studies and policy proposals.
17）PMDA “Patient Involvement Guidance
https://www.pmda.go.jp/rs-std-jp/cross-sectional-project/0020.html
▶Summarizes practical methods for patient and public participation in policy formation, with case studies and policy suggestions.
18）Institute for Health Economics and Policy (Japan Pharmaceutical Manufacturers Association, OPIR): “Explanation on Patient and Public Involvement (PPI)
https://www.jpma.or.jp/opir/news/058/01.html
▶Overview of PPI background and policy flow in Japan, mainly led by AMED. Useful for broad learning.
19）WHO “Self-care Interventions Implementation Guide (2024)
https://www.who.int/publications/i/item/9789240094888
▶Practical guide on integrating self-care interventions into healthcare systems, targeted at policymakers and administrators.
20）Current Status and Prospects of Medical Affairs (MA) in Japanese PharmaChugai Pharmaceutical Transparency Guideline (see Ref. 4)
https://www.chugai-pharm.co.jp/english/sustainability/ethics/transparency/guideline/files/guidelines230105.pdf
▶Explains Chugai’s approach to transparency in collaborations with healthcare institutions and patient organizations.
▶Explains Chugai’s approach to transparency in collaborations with healthcare institutions and patient organizations.
21）Research on the Role of Medical Affairs (MA)
https://pmc.ncbi.nlm.nih.gov/articles/PMC8381039/?https://www.frontiersin.org/journals/medicine/articles/10.3389/fmed.2021.672095/full?
▶Academic papers outlining the background, functions, and role of MA departments in scientific communication with healthcare professionals. Highlights MA as a foundation for optimal patient care.
22）Japan Research Institute (2023): “Proposals on Community Healthcare with Primary Care at the Core
https://www.jri.co.jp/company/release/2023/0420/
▶omprehensive proposals on establishing primary care systems through multidisciplinary collaboration, restructuring value-based healthcare, and promoting national dialogue.
23）Factors Shaping Nurses’ Work Engagement and Job Satisfaction
https://www.jstage.jst.go.jp/article/kokoronokenkou1986/21/2/21_2_35/_article/-char/ja?
▶“A Study on Factors Influencing Nurses’ Sense of Work Engagement” (2006).Identifies psychological factors such as sense of closeness to patients/families, achievement, and self-growth. Also analyzes workplace conditions as influencing factors, providing insights for improving nursing satisfaction.
24）Ministry of Health, Labour and Welfare (2020)
"Towards Realizing Patient-Centered Care: Qualitative Improvement of Medical Experience through Co-Creation"
https://www.jstage.jst.go.jp/article/kokoronokenkou1986/21/2/21_2_35/_article/-char/ja?
▶Presents policies for introducing PREMs (Patient Reported Experience Measures) and PROMs (Patient Reported Outcome Measures), and highlights the significance of patient-participatory care.
25）Japan Council for Quality Health Care (2022) "Guidelines for Promoting Patient-Centered Care"
https://jcqhc.or.jp/en/wp-content/uploads/2023/08/FY2022-Annual-Report_Japan-Council-for-Quality-Health-Care.pdf
▶Details specific methods to incorporate patient voices into healthcare delivery and the necessity of designing healthcare experiences that respect diversity.
26）World Health Organization (WHO)
https://www.jstage.jst.go.jp/article/kokoronokenkou1986/21/2/21_2_35/_article/-char/ja?
▶Presents policies for introducing PREMs (Patient Reported Experience Measures) and PROMs (Patient Reported Outcome Measures), and highlights the significance of patient-participatory care.
25）Japan Council for Quality Health Care (2022) "Guidelines for Promoting Patient-Centered Care"
https://jcqhc.or.jp/en/wp-content/uploads/2023/08/FY2022-Annual-Report_Japan-Council-for-Quality-Health-Care.pdf
▶Details specific methods to incorporate patient voices into healthcare delivery and the necessity of designing healthcare experiences that respect diversity.
26）World Health Organization (WHO)
Self-Care for Health: A Handbook for Community Health Workers and Volunteers (2020)
https://iris.who.int/bitstream/handle/10665/205887/B5084.pdf?sequence=1
▶Provides definitions and importance of self-medication and guidelines to improve health literacy.
27）Japan Pharmaceutical Association (2021)
https://iris.who.int/bitstream/handle/10665/205887/B5084.pdf?sequence=1
▶Provides definitions and importance of self-medication and guidelines to improve health literacy.
27）Japan Pharmaceutical Association (2021)
"Strengthening Patient Support through Collaboration between Pharmaceutical Companies and Healthcare Institutions"
https://www.jpma.or.jp/english/code/transparency_guideline/Patient_Organizations/eplg5k00000007n9-att/220915_2.pdf
▶Explains the role of pharmaceutical executives and managers in patient support and the importance of information provision.
28）Japan Medical Association (2023)
29）Japan Nursing Association (2022)
30）Nomura Research Institute (NRI) (2021)
https://www.jpma.or.jp/english/code/transparency_guideline/Patient_Organizations/eplg5k00000007n9-att/220915_2.pdf
▶Explains the role of pharmaceutical executives and managers in patient support and the importance of information provision.
28）Japan Medical Association (2023)
"The Role of Primary Care and Appropriate Use of Medical Resources"
https://www.jmaj.jp/detail.php?id=10.31662%2Fjmaj.2023-0196
▶Discusses the importance of promoting primary care visits and recognizes challenges related to medical resource shortages.
https://www.jmaj.jp/detail.php?id=10.31662%2Fjmaj.2023-0196
▶Discusses the importance of promoting primary care visits and recognizes challenges related to medical resource shortages.
29）Japan Nursing Association (2022)
"Relationship between Nurses’ Job Satisfaction and Improvement of Patient Experience"
https://www.jstage.jst.go.jp/article/jmj/70/1/70_JMJ23-0020-OA/_pdf/-char/en
▶Reports on how nurses' job satisfaction and work environment impact the quality of patient experience.
https://www.jstage.jst.go.jp/article/jmj/70/1/70_JMJ23-0020-OA/_pdf/-char/en
▶Reports on how nurses' job satisfaction and work environment impact the quality of patient experience.
30）Nomura Research Institute (NRI) (2021)
"Integration of Patient-Centered Care and Health Tech"
https://www.nri.com/en/service/industry/healthcare_social/index.html
▶Explains the potential for CX innovation through the fusion of AI, IoT, apps, and patient-centered care.
https://www.nri.com/en/service/industry/healthcare_social/index.html
▶Explains the potential for CX innovation through the fusion of AI, IoT, apps, and patient-centered care.
31）Japan Society for Quality and Safety in Healthcare (2023)
"Quality Evaluation in Healthcare Using PREMs and PROMs. 18th Annual Scientific Meeting of the Japan Society for Quality and Safety in Healthcare – Program Page"
https://site2.convention.co.jp/18jsqsh/info
▶Introduces case studies of PREMs and PROMs implementation in clinical settings and how to build feedback loops.
https://site2.convention.co.jp/18jsqsh/info
▶Introduces case studies of PREMs and PROMs implementation in clinical settings and how to build feedback loops.
32）Region Jönköpings län, Sweden (2022)
"Co-Production with Patients in Healthcare"Swedish Association of Local Authorities and Regions (SALAR)"
https://www.rjl.se/qulturum/_in-english/co-learning
▶Healthcare service reform based on patient co-creation; noted as a community-led CX model.
https://www.rjl.se/qulturum/_in-english/co-learning
▶Healthcare service reform based on patient co-creation; noted as a community-led CX model.
